Why We Created the Foodie’s Choice Awards
The purpose of the awards includes:
- Providing a way for restaurants to engage their biggest fans in the promotion of their restaurants.
- Providing a way for local, independent restaurants to gain a more level playing field with franchises and corporate restaurant chains that have big marketing budgets.
- To honor the hard work that folks at our favorite local, independent restaurants do to bring us amazing food every single day.
- To create a greater sense of community within the independent restaurant scene.
We created the 2021 awards as a pilot—to start small and learn the details of how to run a local awards program and to iron out as many of the kinks as possible before we launch wider in 2022. We launched in our backyard: the Beaverton/Hillsboro area in order to start with a good number of restaurants and to jumpstart the program by encouraging our 10,000+ customers (based mostly in Portland’s westside and the Beaverton/Hillsboro area) to participate.
We’ve been thrilled with the results.
Not only did folks nominate over a dozen local, independent restaurants for the awards (including several not part of our platform… yet!), but even more have been voting now that voting has opened!